Runner Speeds Past Slow-Motion In Telstra’s Latest Ad

Runner Speeds Past Slow-Motion In Telstra’s Latest Ad

This dude is casually on his daily run, legs pumping away, when he notices everything is moving a lot more slowly around him.

The swingset swings in slow-motion. The runner speeds past the bikes. The juggling balls take an age to fall through the air.

Apparently he wasn’t briefed beforehand on Telstra’s latest stunt for its new ad.

The new 60 second spot demonstrates how speedy its new mobile network, Telstra 4XG is.

Telstra’s marketing director Andy Bateman said: “Telstra 4GX has set a new benchmark for mobile internet speeds in Australia, and the unsuspecting jogger’s delight is a great metaphor for how we want our customers to feel when they go faster on Telstra 4GX.

“With speeds up to twice as fast as those on Telstra’s regular 4G our customers can connect with and enjoy more of what they love be it video, social media or the internet –with less buffering when they use selected 4GX devices in 4GX areas. Just like our jogger they will experience the thrill of what faster feels like compared to the pace of the rest of the world. It’s another way of demonstrating that we care.”

The campaign is running nationally from February 15, and will also appear in cinema and online pre-rolls.

 




Please login with linkedin to comment

Clemenger BBDO Sydney Google Pigeon

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]