Creative agency TBWA\Sydney has announced the appointment of Tanya Vragalis as its new head of account management.
Vragalis joined TBWA/Sydney in January from M&C Saatchi, where she led the Commonwealth Bank business for two-and-a-half years.
Prior to M&C Saatchi, Vragalis spent almost 10 years at Leo Burnett leading a number of accounts including Samsung, GIO Insurance, Big W and Canon.
In her new role at TBWA\Sydney, Vragalis will be responsible for helping evolve the agency’s account management team in the face of changing client needs, as well as leading the agency’s new relationship with Amazon.
Nitsa Lotus, managing director at TBWA\Sydney, said: “People are crucial to any organisations growth. Tanya’s depth of experience and strong leadership qualities have already proven she is a brilliant addition to our management team.
“She has already made a significant impact to the agency in the short time she has been on board.”
Commenting on her appointment, Vragalis said: “I immediately knew this was the right home for me when I met the exec team. The sheer passion, determination and disruption philosophy was infectious.
“I feel lucky to join at a time of great momentum. I am excited to work with the account management, strategy and creative teams to continue to deliver the creative and effective award-winning work TBWA\ is known for.”