TBWA Sydney Strengthens CX Offering With New Hire

TBWA Sydney Strengthens CX Offering With New Hire
SHARE
THIS



TBWA Sydney has bolstered its offering through the creation and new hire of a role dedicated to customer experience (CX).

Lachlan James (pictured above) has joined the company to the newly-created position of director of experience planning, working within the agency to help integrate disruptive customer experience strategy into client projects and new business.

After working in New York and London, James joins TBWA Sydney most recently from CX agency Lavender in Sydney, where he led strategy for clients such as Westpac, NBN, American Express, Telstra and Medibank.

Matt Springate, chief strategy officer at TBWA Sydney, said: “Filling this new role with someone of Lachlan’s talent is a crucial next step for us in building a truly world-class strategy team, and we’re excited to welcome him into the fold.

“As the world moves forward at pace, it’s vital that customer experiences are integrated as a core part of our planning process, and it’s something that our clients are increasingly asking for.

“With the tools we have at our disposal, including Disruption Live and our new data-insights platform, CLUE, we’re in our strongest position yet to combine culture, creativity, data and customer experience to deliver disruptive work for our clients.

“We have a lot of momentum, and with the tools that we have and the great people we have joining the team, we’re really looking forward to the next chapter.”

Commenting on his new role, James said: “With disruption at its core and its creativity and technology capabilities second to none, I truly believe TBWA Sydney is perfectly positioned to deliver brilliant CX for our clients.

“Above all else, I’m excited to be working alongside such smart and genuinely nice people.”

Please login with linkedin to comment

Lachlan James TBWA Sydney

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]