Macquarie University has appointed TBWA Sydney as its creative agency after a four-way pitch.
TBWA Sydney will commence working on the Macquarie Uni account immediately, which was previously held by 303 MullenLowe.
Macquarie Uni’s chief marketing officer, Elizabeth Horbach, said: “Macquarie has a strong record of innovation, collaboration and challenging the status quo.
“We helped develop the technology that underpins modern Wi-Fi systems, we lead the world in environmental science and we pioneered an integrated health model, to name a few.”
“As we strengthen our engagement, connection with and contribution to local, national and global communities, we’re delighted to partner with TBWA Sydney.
“They demonstrate a real understanding of what it takes for brands – universities included – to evolve and respond to a dynamic global environment.”
Paul Bradbury, CEO of TBWA Australia and New Zealand, said: “Elizabeth and her team have a very clear vision for differentiation for Macquarie University in a very competitive market. We look forward to partnering with them to tell their story.”