Target Launches Two New Campaigns For Its New Collections Via AJF Partnership

Target Launches Two New Campaigns For Its New Collections Via AJF Partnership

Target has launched its collection with John Paul Gaultier, unveiled at last night’s VAMFF show, and supported by a campaign by AJF Partnership Melbourne across outdoor, content and print.

The campaign was meant to feature Gaultier himself but unfortunately he pulled out due to illness, with the limited-release collection goes on sale today in Target stores and online.

But Gaultier was hardly missed, with the likes of Dannii Minogue, Fiona Falkiner, Jessica Mauboy, Nicole Trunfio, Giaan Rooney and Sonia Kruger all taking part in the fashion showcase.

The store’s parade featured on day three of the Virgin Australia Melbourne Fashion Festival.

The ‘Find Your Jeans’ campaign was also recently launched via AJF featuring brand ambassadors Jessica Mauboy, Sonia Kruger and Fiona Falkiner, as well as Designer for Target Dannii Minogue.

AJF executive creative director, Josh Stephens, said the campaign was based around insights that many women feel alienated by jean fits and sizes.

“Alongside the above the line activity the campaign is supported by an interactive, online, Denim Fit Guide, developed to help take the struggle out of finding the perfect pair of jeans,” he said.

“The Fit Guide also hosts helpful video tips from Target Fashion Stylist Donny Gallela and other fashion bloggers to help Australian women not only find the perfect pair of jeans but complete the look that works for every body, no matter their age or size.”




Please login with linkedin to comment

(Red) Ishimodo

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]