A Talking Oven Shares Its Beef Wisdom With Shoppers For MLA

A Talking Oven Shares Its Beef Wisdom With Shoppers For MLA

Ensemble Australia has launched a series of live activations of the high-profile Meat and Livestock Australia (MLA) campaign, The Beef Oracle.

Richard McGowan
Posted by Richard McGowan

Ensemble has created The Beef Oracle Cube at Westfield Parramatta and Westfield Penrith to bring consumers into close contact with the Oracle – in this case an oversized kitchen oven that responds to live questions that people ask on any subject.

As well as answering people’s beefy questions, the live Oracle also delivered gifts such as slow cookers, recipes and other tools to create the perfect beef dish.  The installations helped bring to life MLA’s Beef Oracle campaign, which launched through lead creative agency BMF.

Andrew Howie, marketing manager at MLA, said: “I was at brunch a few weeks back with The Beef Oracle. Over breakfast beef fajitas he impressed upon me his passion for getting amongst the people and imparting his beef wisdom. I put him in touch with Ensemble, and boom, the rest is history.”

As part of the activation, Ensemble has created a series of content pieces showcasing the Oracle in action inside his Beef Oracle cube.

See the video at https://vimeo.com/100186816

Credits: Client: Meat and Livestock Australia  Activations: Ensemble Australia Content: Ensemble Australia Media: UM Creative Agency: BMF