Talking Border Collie Behind The New Brand Campaign For Rinnai Via Red Crayon

Talking Border Collie Behind The New Brand Campaign For Rinnai Via Red Crayon
SHARE
THIS



Rinnai Australia has kicked off its new brand campaign, ‘Total Home Comfort’, but in an adorable twist, its narrative is told through the eyes of brand ambassador Rinn, a talking black and white border collie.

The campaign, from creative agency Red Crayon, aims to highlight the expanding range of hot water, heating and cooling products  Rinnai offers, along with the benefits of choosing Rinnai as a total home comfort solution.

A suite of tailored 30 second TV commercials introduce Rinn, who invites viewers into his family home for a sneak peek at some Rinnai products in action.

Rinnai Australia national marketing manager, Adam Jarski, said the new campaign is designed to highlight the brand’s strong point of difference.

“Rather than focus on a single product specialisation, like heating or cooling, Rinnai has evolved into a brand which now offers a full range of home appliances across hot water, heating and cooling,” he said.

“This provides our customers with the confidence that they are buying quality and trusted products to help support their lifestyle and family comfort needs.

“As we continue to broaden our product range, it was important for us to give the Rinnai brand a single, meaningful identity anchored by ‘Rinn’ and a fresh new look across our brand and marketing communications.”

In time for winter, and with the help of Red Crayon, Total Home Comfort will be rolled out over the next 12 months via external channels including TVC’s, Outdoor, Online, and in-store experiences across the country.

Red Crayon founder, Craig McLeod, added, “We all felt we needed something special that would grab people’s attention and ensure they wouldn’t forget our message and new positioning.

“The idea focuses on using a series of brand cues (logo, colour and a brand anchor) designed to aid memory. Memory is the link between an advertisement and brand choice. We want people to remember Rinnai when they’re in a buying situation.

“Ultimately our aim is to build brand salience for Rinnai over the coming months and years.”

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]