Swisse Wellness has reconfirmed its commitment to supporting the Australian Football League (AFL), unveiling its new campaign and announcing four new player ambassadors.
Created by agency Noisy Beast, the campaign celebrates the support and hard work that goes into the sport, both on and off the field.
The seven 30-second TVCs were shot at iconic locations around Melbourne, and will run throughout the entire 2017 AFL season on Channel Seven’s Saturday AFL broadcast.
Daisy Pearce, Patrick Dangerfield, Shaun Burgoyne and Josh Kennedy will take on this year’s season as Swisse’s new ambassadors, and allfeature in the latest campaign.
Swisse general manager of marketing Josh Wittner said: “AFL is a force that brings together so many passionate people who are dedicated to the game – from players, their families, to supporters, coaches and communities, it involves so many.
“We really wanted this year’s campaign to highlight and celebrate the support and hard work that goes into the sport, both on and off the field.”
Agency: Noisy Beast
Managing director: Adam Hilton
Head of broadcast: Marlese Sloan
Group account director: Jo Hardy
Senior account manager: Sophia Bell
Creative director: Justin Nagorcka
Senior copywriter: Nick Munt
Senior art director: Paul Hermes
Videographer: Thomas Pollard