Swearing Child Takes Centre Stage In The Monkeys’ Funny New TVC For UBank

Swearing Child Takes Centre Stage In The Monkeys’ Funny New TVC For UBank
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Aussie digital bank UBank has unveiled a new TV campaign to promote its easy-to-use online home loan application tracker.

Created by The Monkeys, ‘Dollhouse’ shows a family-friendly dinner go rogue when one couple’s daughter re-enacts the inconvenient truth and emotional discomfort many people experience when trying to track the progress of their home loan application.

Directed by Plaza Film’s Paul Middleditch, the campaign also highlights how UBank liberates its customers from a complicated process by giving them just what they need: access to UBank’s UHomeLoan Tracker.

The Monkeys creative director Scott Dettrick said: “UBank is about simplifying banking in order to improve people’s lives. Out of the mouths of babes, our latest campaign highlights just how simple the UHomeLoan process is compared to more antiquated banking experiences.”

UBank chief marketing officer Jo Kelly said: “While our new campaign comes complete with a healthy dose of humour, it also shows how UBank is taking the pain out of the process, so customers can get just the home loan they need without the hassle.”

CREDITS

Client: UBank

Chief marketing officer: Jo Kelly

Marketing and strategic brand leader: Julie Burke

Marketing manager: Daniel Stevens

Creative agency: The Monkeys

Group chief creative officer and co-founder: Scott Nowell

Executive creative director: Vince Lagana

Creative director: Scott Dettrick

Copywriter: Barnaby Packham

Art director: Leslie Sharpe

Group strategy director and partner: Fabio Buresti

Business strategy director: Kit Lansdell

Managing director: Matt Michael

Group content director: Sam McConnell

Senior content manager: Victoria Zourkas

Content executive: Tasha Strachan

Head of production: Thea Carone

Senior broadcast producer: Jade Rodriguez

Producer: Sally Lankshear

Production company: Plaza

Director: Paul Middleditch

Executive producer: Peter Masterton

Post-production company: The Editors

Sound house: Song Zu

 

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