Subway Visits The 70s with ‘I’m Not In Love’ Ballad

Subway Visits The 70s with ‘I’m Not In Love’ Ballad
SHARE
THIS



Subway Restaurants launched a national advertising campaign this week featuring the 70’s power ballad ‘I’m not in love’ by rock band, 10CC.

In the TVC, the lyrics in the ballad are used to express the undeniable taste satisfaction that Subway steak lovers experience when they eat their steak sub for the first time.

The talents’ actions reflect the emotive tone of the lyrics, as they longingly look into their subs and ‘try not to fall in love’ which is also the tagline for the campaign.

The new campaign promotes ‘The Great Steak Range’ for a limited time only which includes three steak sub options: the classic favourite Steak and Cheese, Steak, Bacon and Cheese and the new taste sensation – Steak, Caramelised Onion and Cheese.

Regional marketing director of Subway Australia and New Zealand, Gina Kahler believes the campaign is a fun way for customers to share their love of Subway.

“Our Steak and Cheese sub has always been popular with our customers, but now for a limited time they can enjoy a new flavour on a classic favourite – we think they’re going to love it,” Kahler said.

The Steak, Caramelised Onion and Cheese and Steak, Bacon and Cheese subs are available for a limited time only at participating Subway®restaurants.

British rock band 10CC released ‘I’m Not in Love’in 1975.

The song was originally written by Eric Stewart and Graham Gouldman.  The ballad gave the band their second UK No.1 in June 1975 and provided them with their first US chart success when the song reached No.2.

http://www.youtube.com/watch?v=7_4SfAIUYm0

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?