The Studio At SCA Recreates Classic Jingle For SPC

The Studio At SCA Recreates Classic Jingle For SPC

Southern Cross Austereo’s creative arm, The Studio at SCA, has unveiled a newly reimagined jingle for client SPC.

The recording is a modern interpretation of the classic SPC baked beans and spaghetti jingle from the 1980s, which was originally produced by Mike Brady.

It underscores a new radio campaign which positions SPC baked beans and spaghetti as the easy way for Australian families to make mealtime simple again.

Jo Cruth, category marketing manager at SPC, said: “It was important to maintain the integrity and history of the jingle, a ‘national treasure’ for us, but bring it into the 21st century.

“SCA’s care and dedication to delivering the SPC bounce, as requested, was much appreciated. We love the end result.”

Luke Parsons, head of The Studio at SCA in Sydney, said: “It was a real privilege for one of the most iconic brands in Australia to trust us with such an important aspect of their branding.

“It’s right in step with us embracing our expertise in market as audio innovators. We’ve been building brands through sound for decades and have been lucky to work with some truly great clients, such as SPC.”

Anna Magliano, group business director at SPC’s media agency, Slingshot, said “The SCA team championed the media and creative intent from the get-go.

“The jingle they delivered was right on point, and will really push SPC baked beans and spaghetti further and faster, which was always our goal.”

The new campaign for commenced on-air last week and can be heard nationally across The Hit Network.

CREDITS

Client: SPC

Senior brand manager: Kelly Hearne

Category marketing manager: Jo Cruth

Creative and production agency: The Studio at SCA (Sydney)

Studio head: Luke Parsons

Creative director: Kade Robinson

Campaign ideas manager: Mitch Byatt

Jingle lead creative: Thom Wood

Audio producer: Graham Hunter

Creative writer: Marc Dwyer

Account manager: Lou Magnifico

Strategy and insights director: Abi Wallis

Media agency: Slingshot

Group business director: Anna Magliano

Head of creative solutions: Sally Powell

 




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]