Building on the brand’s promise to always put teachers first, Teachers Mutual Bank has just launched an integrated campaign via Y&R Sydney.
Featuring across digital, social, out-of-home and owned channels, the campaign uses messages from students to inspire teachers to think about themselves and their finances.
Y&R Sydney managing director Sasha Firth said: “We know how hard teachers work for their students. Often they focus so much on preparing our children for a great future, they don’t prepare themselves, especially when it comes to their money.”
Jeremy Hogg, associate creative director at Y&R Sydney, added: “Instead of the bank preaching to teachers, we used students to deliver the message. Some teachers may be inspired, some surprised that the student is telling them to strive for better in life, a lesson they themselves often deliver.”
Adam Norman, head of product and marketing at Teachers Mutual Bank, said: “The tone of this campaign is something a little different for us.
“However, we really wanted a campaign that stood out and demonstrated how much we value the role teachers play in shaping both their students’ lives and the broader community.
“We want to make sure that teachers take the time to focus on themselves and consider how they’re managing their finances both now and in the future.”
Client: Teachers Mutual Bank
Creative agency: Y&R Sydney
Production company: The Sweet Shop
Director: Joel Harmsworth
Producer: Nikolas Aulich
Managing partner: Wilf Sweetland
Executive producers: Loren Bradley and Edward Pontifex
Director of production: Shelley Farthing-Dawe
Editor: Graeme Pereira, ARC Edit
Grade/online: Fin Studios
Sound: Nylon Studios
Photographer: Toby Burrows
Photography company: The Kitchen Creative Management
Producer: Zabrina Wong