Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels.
Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer.
Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe Christmas is a special time for friends and families, but also for whole communities to come together.
“The insight that drove this year’s campaign was that while there is often a lot of preparation that goes into making a wonderful Christmas day, some of the little magic moments can come from unexpected gifts or thoughtful actions from the people around us.
“We wanted to start a community movement by gently encouraging our customers to spread their Christmas spirit a little wider this year by surprising someone during the holidays.
“Whether it’s helping your neighbour with their lights, extending your Christmas lunch guest-list or baking enough pudding for the whole street, December is about those little acts of unexpected kindness that really bring everyone closer.
“Stockland is committed to delivering community, convenient and curated retail town centres that will stand the test of time. We hope that this heart-warming campaign will bring to the forefront the importance of connecting with others at this time of year and reminds viewers that it is the meaningful moments we share with family, friends and our community that makes Christmas so special.”
To spread joy even further, Stockland has partnered with the Foundation for Rural and Regional Renewal to improve the lives of those living in rural, regional and remote Australia.
In the spirit of the season, the Stockland CARE Foundation has committed $50,000 to the charitable organisation as part of the company’s annual Christmas eCard campaign for the holiday season.
Allen continued: “With over 420,000 customers visiting a Stockland shopping centre every day, we see Christmas as an opportunity to inspire moments of kindness and generosity within our communities.
“We truly hope this year’s campaign will remind our customers to cherish one another and enjoy all the memorable moments the season has to offer.”