The Station Agency Delivers Flavoursome New Campaign For Fountain

The Station Agency Delivers Flavoursome New Campaign For Fountain
SHARE
THIS



The Station Agency has unveiled its new ad campaign for sauce maker Fountain that encourages Aussie households to add a bit more flavour to everyday meal times.

The fully-integrated campaign, which runs across TV, digital, social, outdoor and in-store, as well as PR, aims to highlight how Fountain’s sauces can help add excitement to meal times in a fun and engaging way.

Fountain brand manager Gillian O’Brien said parents want to provide great tasting food for their families, but don’t always have the time to make complicated meals.

“What they serve sometimes gets monotonous and it can be hard to satisfy everyone’s tastes,” she said.

“At Fountain, we want to provide consumers with quick and easy ways to add flavour and transform food into great tasting and exciting meals.”

Ian Cassidy, managing partner at The Station Agency, said the campaign was designed to show how Fountain’s range of sauces can put a smile on everyone’s face around the dinner table and bring “a bit of the ‘feel good’” back to meal times.

“It will hopefully add some much-needed excitement to what has been a relatively dull category of late, and so fits perfectly with the vision Cerebos has for the Fountain brand,” he said.

CREDITS

Fountain/Cerebos

Marketing director (Cerebos): Nick Boyden

Brand manager (Fountain): Gillian O’Brien

Assistant brand manager (Fountain): Jake Weragoda

Culinary team (Cerebos): Adam Moore and Julie Ballard

 

The Station Agency

Managing partner: Ian Cassidy

Senior copywriter: Andrew MacKinnon

Senior art director: Victoria Rodriguez

Design director: Owen Norris

Strategy director: Jenny Williams

Senior account director: David Boyles

Agency producer: Darren Bailey

 

Others

Photography: Chris Walsh

Content: Adrian Reinhardt and Cameron Creagh

Latest News

Taking A stand? Just Do It…Maybe
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]