The Station Agency Delivers Flavoursome New Campaign For Fountain

The Station Agency Delivers Flavoursome New Campaign For Fountain

The Station Agency has unveiled its new ad campaign for sauce maker Fountain that encourages Aussie households to add a bit more flavour to everyday meal times.

B&T Magazine
Posted by B&T Magazine

The fully-integrated campaign, which runs across TV, digital, social, outdoor and in-store, as well as PR, aims to highlight how Fountain’s sauces can help add excitement to meal times in a fun and engaging way.

Fountain brand manager Gillian O’Brien said parents want to provide great tasting food for their families, but don’t always have the time to make complicated meals.

“What they serve sometimes gets monotonous and it can be hard to satisfy everyone’s tastes,” she said.

“At Fountain, we want to provide consumers with quick and easy ways to add flavour and transform food into great tasting and exciting meals.”

Ian Cassidy, managing partner at The Station Agency, said the campaign was designed to show how Fountain’s range of sauces can put a smile on everyone’s face around the dinner table and bring “a bit of the ‘feel good’” back to meal times.

“It will hopefully add some much-needed excitement to what has been a relatively dull category of late, and so fits perfectly with the vision Cerebos has for the Fountain brand,” he said.

CREDITS

Fountain/Cerebos

Marketing director (Cerebos): Nick Boyden

Brand manager (Fountain): Gillian O’Brien

Assistant brand manager (Fountain): Jake Weragoda

Culinary team (Cerebos): Adam Moore and Julie Ballard

 

The Station Agency

Managing partner: Ian Cassidy

Senior copywriter: Andrew MacKinnon

Senior art director: Victoria Rodriguez

Design director: Owen Norris

Strategy director: Jenny Williams

Senior account director: David Boyles

Agency producer: Darren Bailey

 

Others

Photography: Chris Walsh

Content: Adrian Reinhardt and Cameron Creagh