To help its customers keep track of their finances this holiday season, St.George Bank has launched ‘Festive Finances’, an integrated campaign to demonstrate how its banking app can assist.
Created by Saatchi & Saatchi, the campaign features the bank’s well-loved character, Little Dragon, this time appearing alongside Father Christmas as the pair contemplate their festive finances and whether or not they can afford to visit everyone this Christmas.
Acknowledging that many Australians are going to spend more over the Christmas period, St. George Bank wants to make it simple for its customers to keep track of their budget, allowing them to choose where and how they spend.
The campaign will roll out across broadcast television, cinema, digital, online video, out of home advertising, retail digital screens and on social. The social component of the campaign also includes a custom made Snapchat lens.
St.George Bank’s head of brand and advertising, Kate Kissane, said: “As a bank we understand the financial pressure of Christmas meaning it can be a tricky time to talk about finances.
“We wanted to spread a Christmas message that helps our customers keep track of their spending so they have confidence in where they are at and can make informed decisions about when to splurge and when to save.”
Saatchi & Saatchi Sydney deputy executive creative director Sesh Moodley said: “Juggling the Christmas budget can be stressful, so it’s great that St.George Bank has developed its banking app to help people overcome that.
“The ‘Festive Finances’ campaign is a fun seasonal extension to the well-performing Little Dragon campaign.”
Client: St.George Bank
Head of group brands, advertising and media; Westpac Group: Jenny Melhuish
Head of brand and advertising, St.George Bank: Kate Kissane
Brand manager, St.George Bank: Patricia Wade
Senior manager of advertising, St.George Bank: Nina St Clair
Creative agency: Saatchi & Saatchi Sydney
Deputy executive creative director: Sesh Moodley
Copywriter: Ernie Ciaschetti
Art director: Steve Thurlby
TV producer: Natalie Greaves
Executive producer: Renata Barbosa
Integrated producers: Greer Macpherson and Deborah Munro
Group account director: Suzanne Leddin
Account manager: Caitlin O’Connor
Production company: Prodigious
Director: Graeme Burfoot
Producer: Jude Lengel
Director of production: Simon Ozolins
Post-production company: Alt.VFX
Post-production producer: Martina Joison
Executive post-producer: Tyrone Estephan
Sound design and mixing company: Rumble Studios
Photographer: Steve Greenaway
Producer: Ash Weaver
Executive producer: Tim Pietranski