Spotify Celebrates Users’ Unique Playlist Names In New Campaign

Spotify Celebrates Users’ Unique Playlist Names In New Campaign

Earlier this week, Spotify launched its ‘Platform for Discovery’ campaign in Australia and New Zealand.

B&T Magazine
Posted by B&T Magazine

The campaign celebrates the uniqueness and individuality of Spotify’s Australian and NZ users by heroing the creativity of users’ playlist names.

Spotify's 'Platform for Discovery' campaign [2]

Running over six weeks, the campaign features over 10 different creatives with topical copylines promoting Spotify as the destination for playlists.