Spotify Builds Entire Campaign Around Weird Playlist Names

Spotify Builds Entire Campaign Around Weird Playlist Names
SHARE
THIS


What best describes you?

Spotify has taken advantage of all that juicy data it has about user’s listening habits with its latest campaign that digs into all the weird and wonderful playlist names like “sorry I lost your cat”, “I don’t know how to make a playlist” and “global warming is real…let’s dance”.

This campaign follows Spotify teaming up with weather forecasting provider AccuWeather to launch a new tool that generates music playlists based on the moods of weather patterns in different locations.

The campaign by Wieden + Kennedy New York includes out-of-home placements which will be up for six weeks  in San Francisco, Los Angeles and New York. With online videos featuring musicians Alessia Cara, DNCE and D.R.A.M., who all marvel at their absurdity of the playlist:

Outdoor campaign:

Unfortunately my favourite weird playlist, “Songs that drunk white girls excited”, didn’t make the cut.

CREDITS
Client: Spotify

Seth Farbman – CMO
Jackie Jantos – VP Creative + Brand Strategy
Alex Tanguay – Global Brand Director
Christian Navarro – Associate Director – Brand Marketing
Alex Bodman – Global Creative Director
Rasmus Wangelin – Global Associate Creative Director
Amy Ferris – VP Global Consumer Marketing
Scott Marsden – Head of Global Media
Neal Gorevic – Head of Marketing Strategy & Planning
Becky Verhey – Consumer Marketing

Agency: Wieden + Kennedy New York
Executive Creative Director Karl Lieberman
Creative Directors Erwin Federizo & Brandon Henderson
Art Director NJ Placentra
Copywriter Alex Ledford
Head of Strategic Planning Dan Hill
Head of Integrated Production Nick Setounski
Senior Content Producer Jessica Griffeth
Associate Content Producer Alexey Novikov
Interactive Producer Sabrina Rahrovi
Account Team Casey Jennings, Molly Friedman, Sydney Gayner
Head of Art Buying Deb Rosen
Senior Art Buyer Ali Berk
Head of Project Management Yann Samuels
Social Director Jessica Breslin
Junior Social Strategist Carlos Tovar
Group Media Director Ryan Haskins
Associate Media Director Neil Sawhney
Business Affairs Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O’Donoghue
Broadcast Traffic Supervisor Sonia Bisono
Traffic Coordinator Andy Hume
Creative Services Director Chris Whalley
Studio Manager Jill Kearton
Studio Tara Kennedy, Kristen Althoff, Nathan Dalessandro

Production Company O Positive
Director Jim Jenkins
EP/Producer Ken Licata
Director of Photography Claudio Miranda

Editorial Company Final Cut
Editor Jeff Buchanan
Assistant Editor Brandon Iben
Post Producer Penny Ensley
Post Executive Producer Sarah Roebuck

VFX Company The Mill
Senior Producer Bugs Russell
Producer Adriana Wong
Lead Flame Artist/Creative
Director
Jimmy Bullard/Jade Kim

Mix Company Heard City
Mixer Phil Loeb
Executive Producer Sasha Awn
Producer Andi Lewis

Photographer Michael Schmelling
Producer Pat Dougherty
Retouching 150 Proof

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]