Sports Bet Companies Slammed For Advertising Betting On Triple J’s Hottest 100

Sports Bet Companies Slammed For Advertising Betting On Triple J’s Hottest 100
SHARE
THIS



Not that they have the most sparkling reputations anyways, but online betting companies have been slammed for encouraging youngsters to vote on Triple J’s Hottest 100.

The station’s manager, Chris Scaddan, called the ads “concerning” as it was encouraging its youth audience – many who were financially vulnerable anyway – to dabble in gambling.

The annual song-fest is voted on by Triple J listeners with the results revealed next Tuesday on Australia Day.

Betting firms Ladbrokes, Sportsbet and Tom Waterhouse are all offering odds on the list with Kendrick Lamar’s King Kunta ($2-1), Major Lazer and DJ Snake’s Lean On ($3-1) and The Rubens Hoops ($3.50-1) the current favourites amongst the punters. It is believed much of the advertising has been done through social media sites such as Facebook.

7102004-16x9-large

Writing on Triple J’s website Hack Scaddan said: “It is concerning that gambling companies are aiming directly at Triple J listeners. We cater to a young audience, an audience that is at a very vulnerable point of their lives financially.

“We don’t encourage people to bet on the Hottest 100. If you’ve got some spare money, you should donate it to our partner charity, the Australian Indigenous Mentoring Experience.

“We can guarantee you that that will go to a positive cause. It’ll make you feel better about yourself than betting on the Hottest 100 will.”

Scaddan believed targeting young people could be their first bet and lead into many; however, he added that “we think the majority of Triple J listeners are smart enough to see through campaigns like this.”

However, this afternoon Sportsbet issued a media statement via its head of communications, Ben Hawes, that said reports it had targeted underage gamblers was wrong. The statement made the following points:

  The existing extensive regulatory framework around gambling advertising across Australia ensures that advertising of gambling services does not directly expose minors to gambling activity, whilst balancing the legal right of licensed Australian wagering companies to advertise their services in a socially responsible manner. 

  • The Triple J Hottest 100 advertisement on Facebook seen by Triple J would not have been seen by persons under the age of 18 and would not have been displayed in a ‘non-logged in environment’. Anyone with Facebook aged under 18 would not have seen this ad
  • Our Facebook and Twitter pages are age-gated – were the first wagering company in Australia to do this
  • If our content is shared, or liked by a member of the public, this content is still only served to those who are 18+ in their network
  • In addition, Sportsbet is not aware of any evidence that indicates the availability of promotional offers to customers encourages or has increased the prevalence of problem gambling.  The Productivity Commission found that making these types of offers to new customers is not necessarily harmful and that it merely promotes a competitive market.
  • Last year Peking Duck’s High was the favourite to win with Sportsbet and punters – it didn’t win!

Please note this article has been updated.

 

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine