The Sphere Agency has announced it has been appointed as the media agency for Parrot, a French company specialising in drones and other wireless products.
Sphere won the media duties for Australia and Japan after working on the ‘It’s flying season’ campaign for Parrot earlier this year, initially winning the project in a pitch against Parrot’s incumbent international media agency.
The campaign saw Parrot’s market share increase by double digits Down Under, according to the Melbourne agency.
Sphere founder and executive creative director Michael Abdel said Parrot is a wonderful collaborative to work with.
“[It makes] incredible products, which always makes our job much easier and more enjoyable,” he said.
Emeric Langelier, Parrot’s marketing manager for Japan, Australia and southeast Asia, said the brand has achieved great results working with Sphere on their first project together.
“[We] are looking forward to building a very successful relationship with them moving forward,” he said.