Roll’d has just launched a new summer campaign for its Soldiers (rice paper rolls) via The Sphere Agency.
The ‘All Roll’d up’ campaign heroes the healthy and fresh ingredients that go into Soldiers, as well as other benefits, such as being a perfect and balanced meal on the go.
The campaign is currently running in Victoria, NSW, ACT, Queensland and Western Australia across digital, outdoor and radio.
Roll’d founder and CEO Bao Hoang said: “Importantly, the campaign line of ‘All Roll’d up’ builds brand awareness and helps ensure that when people think of Vietnamese rice paper rolls, they think of our Roll’d Soldiers.”
Katherine Ruiz, general manager of marketing at Roll’d, said: “The great thing about this campaign is it helps educate new customers on exactly what a Soldier is, while at the same time creating incredible appetite appeal and reminding existing customers of why Soldiers are such a great meal or snack option.”
Michael Abdel, founder and executive creative director of The Sphere Agency, said: “Soldiers are loaded with delicious, fresh veggies and herbs, but you can’t always tell that just by looking at them.
“With this campaign, we wanted to create some real appetite appeal by showing exactly what goes into each roll. Not only does it look delicious, but you can also feel good knowing how healthy it is.”
Roll’d currently has 71 stores across Victoria, New South Wales, Queensland, South Australia, Western Australia and the ACT.