Australia’s original solar brand, Solahart, is relaunching with a new campaign to capitalise on the battery storage revolution that is transforming the solar energy market.
The new campaign, created by Sydney agency Elevencom, highlights the fact that Solahart is one of the few brands offering solar hot water, solar power and battery storage.
Solahart’s general manger, Stephen Cranch, said the new campaign reflects a number of innovations the company has introduced over recent years.
“We’ve sold over one million solar hot water systems around the world, but now Solahart is expanding into battery storage to complement our solar power systems, we thought it was time to re-energise the brand,” Cranch said.
“Solahart has been leading the way in solar since 1953, so we were keen to be at the forefront of this exciting new battery wave sweeping the home energy market.”
The new advertising introduces a new campaign line for the brand which reflects Solahart’s comprehensive range of high quality products and services: “It’s not just solar. It’s Solahart.”
The campaign launches nationally this week through television, radio, digital and press.
General Manager – Stephen Cranch
Advertising and Promotions Manager – Carla Jakobsen
Creative Team – Ryan Fallowfield, Tim Arrowsmith, Daniel Crocetti, Jono McCauley
Account Team – John McLachlan, Martine Chalmers
Production Company: Filmgraphics
Director – Ariel Martin
Producer – Nikki Hardy
Executive Producer – Anna Fawcett
Post Production: Fanatic Films