Study: Kids Will Buy Anything If The Ad Features Catchy Jingles & Cartoon Characters

Study: Kids Will Buy Anything If The Ad Features Catchy Jingles & Cartoon Characters
SHARE
THIS



Remember Popeye spruiking the virtues of spinach just before bashing the crap of arch-nemesis Bluto in cartoons when you were a kid? Well, a new US study has shown just how easy it is to sell stuff to kids – be it burgers or spinach – with the simple use of some cartoon characters and a catchy tune.

The study, by a group called the Social Science Research Network, showed that when salad bars in US school cafeterias were covered with stickers of vegetable cartoon characters and TVs played nearby with those same characters, there was a staggering 239 per cent uplift in students making healthy eating choices.

The research follows on from a UK study published on B&T on Tuesday that found TV junk food advertising was so appealing to kids (primarily due to the characters and catchy jingles) some respondents said they wanted to “lick the screen”.

Arguably, the good news out of the US study was that with some simple tricks advertising can manipulate kids in a good way as much as it can a bad one.

The author of the US study, Professor Drew Hanks from Ohio State University, said of the study: “The results of this study highlight how the persuasiveness of marketing media can be leveraged in a positive way by encouraging children to make more nutritious choices.”

Hanks added that getting kids to eat more fruit and veggies was also a far cheaper option for schools alongside the health benefits.

Please login with linkedin to comment

Advertising Standards Bureau

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]