Snickers’ Live Super Bowl Spot Went Horribly Wrong

Snickers’ Live Super Bowl Spot Went Horribly Wrong

BBDO New York’s live commercial for Snickers during yesterday’s Super Bowl went horribly wrong, and that was kinda the point.

B&T Magazine
Posted by B&T Magazine

The ad, which starred Adam Driver (Girls, Star Wars: The Force Awakens and Silence), expanded on Snickers’ tried and tested messaging that you shouldn’t do anything important when you’re hungry— even act. It was pitched as the first ever live advert to run during the third quarter of the big game.

Before the advert went ‘live’, Snickers ambassador and social media influencers got in on the gag:

Check out the live Snickers’ commercial:

A press release early Monday elaborated: “Hunger was the root cause of an off-the-field fumble during the Snickers live Super Bowl LI commercial last night as Adam Driver missed his mark to begin the spot. The mishap demonstrated once more the effects of what can happen when you’re hungry and off your game.”

Allison Miazga-Bedrick, Snickers brand director added: “Just as life often imitates art, hunger got the best of Adam Driver. We recognize the Snickers Live Super Bowl Commercial did not go as planned, so we’re issuing a buy one get one free offer for regular Snickers or Snickers Crisper bars at retailers nationwide to help fans prevent hunger mishaps of their own.”

Twitter wasn’t really buying it:

Adam Driver apologised for the failure: