oOh! delivers Australia’s largest animated digital ceiling, a new platform for advertisers to explore.
Australia’s largest curved, audible, fully animated digital ceiling panel which spans the length of a cricket pitch has been delivered as part of the new out of home media offering being rolled out under AMP Capital’s $440 million redevelopment of the Macquarie Centre in Sydney.
The full motion digital ceiling screen, ensures advertisers’ messages are seen and heard from the busiest point within the redeveloped Macquarie Centre.
Brendon Cook, CEO of oOh Media said the 21 metre long and three metre wide screen will transform advertisers’ ability to use animated visual and sound to connect with, and influence, over two million shoppers that visit the centre each month.
“AMP Capital’s Macquarie Centre set out to provide a shopping experience that engages shoppers like never before and this development sets the scene for what will become Sydney’s shopping destination,” explains Mr Cook.
“The overhead digital screen is fully animated, so television footage can be adapted and used with audio to create a huge impact with shoppers,” he adds.
“Dettol’s latest campaign gives the effect of a child walking on the ceiling above. Visually it’s a spectacular experience for shoppers – not unlike being at an aquarium with a glass ceiling.”
Mr Cook said: “Macquarie Centre is a very special opportunity because its redevelopment is expected to draw shoppers from all over Sydney, while already being situated in an affluent catchment area where household incomes are 15.8% above the Sydney metro area.”
Upon completion in mid-October, Macquarie Centre will be the largest shopping destination in NSW, and will include additional full motion, high impact screens. By 2021 Macquarie Centre is expected to unleash more than $6 billion in retail spending.