Sizmek Enhances Mobile Programmatic Offering Through New Data Technology

Sizmek Enhances Mobile Programmatic Offering Through New Data Technology
SHARE
THIS



Sizmek, the open ad management company for multiscreen campaigns, today announced that clients can now access Peer39’s proprietary page-and app-level intelligence on StrikeAd, its mobile-first programmatic media solution.

Peer39 by Sizmek, the industry’s largest pre-bid data provider for programmatic buying, is now embedded into its mobile programmatic advertising platform, StrikeAd.

The announcement means that brand advertisers and trading desks now have access to enhanced web and mobile app data to improve audience targeting and deliver more relevant ads.

The company said the integration of its two advertising technology platforms ensures media buyers can deliver brand-safe, high quality placements for their programmatic mobile web and app ads, with greater relevance, reduced wastage and at scale. StrikeAd, bought by Sizmek last year, processes more than 100 billion ad requests daily.

Mobile ad spending is expected to reach $100 billion in 2016, and the rise in spend can make mobile ad fraud lucrative to bad actors. To combat this, StrikeAd is now pre-equipped with anti-fraud measures including a new offering for Uncertified Apps.

By targeting away from this category, marketers will avoid serving ads into the approximately 10 percent of total apps that are not certified by the Google Play or Apple Stores, contributing to a high incidence of fraud.

“Audiences are shifting to mobile with increasing frequency, so we’re always looking for tools that will enable us to execute our mobile programmatic ad buys with heightened targeting capabilities and decreased waste,” said Marco Rigon, global head of Mobext, mobile agency of Havas Group.

“Peer39 is a proven leader in contextual categorization, brand safety and fraud detection. Now that it is available through StrikeAd, marketers have yet another assurance that audiences are seeing relevant ads, and that those ads are being seen next to quality content.”

Peer39 ensures that marketers can efficiently purchase inventory across a deep taxonomy of vertical-specific categories, including industries such as travel, auto, apparel and retail. Peer39 also has one of the most robust app targeting solutions on the market, which organises inventory by app category, age advisory rating, app popularity, user ratings, language and more, to ensure that brands are providing a high value exchange with consumers.

When brands have a deeper understanding of context, from an individual user’s preferences to the environment where they consume information, it fuels more relevant experiences and the ability for advertisers to foster deeper relationships with important audiences.

“Consumers increasingly toggle between app and mobile web experiences, and StrikeAd’s clients want to be sure they can provide relevant, brand safe ad experiences within high-quality content that will engage consumers in both spheres,” said Mike Caprio, global VP and GM of programmatic at Sizmek.

“We are excited to roll out the most robust pre-bid contextual data offering in the market for our clients with Peer39, and having StrikeAd become the first mobile-only DSP shows our commitment to improving targeting and safety for mobile first buyers.”

 

 

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.