Sizmek Announces Promotion of Imran Masood to Country Manager ANZ

Sizmek Announces Promotion of Imran Masood to Country Manager ANZ
SHARE
THIS



Sizmek, an open ad management company for multiscreen campaigns, has announced that sales director, Imran Masood has been elevated to country manager Australia and New Zealand after six months at the company.

Sizmek Asia-Pacific VP, Jordan Khoo said that Masood had proven his management expertise since he started, and would lead the company’s mission to increase growth in four strategic areas: video, mobile, data and programmatic across Australia and New Zealand.

“I believe that Imran has all of the skills required to help advertisers and agencies successfully navigate the digital landscape in Australia and New Zealand,” Khoo said.

“Clients want access to technology that can activate their data and deliver personalised, relevant messages to drive exponential performance everywhere; across all screens, devices and channels. That is our focus in Australia, New Zealand and around the world.”

The company recently unveiled its new open ad management platform MDX-NXT, which enables customers to build and target ads, buy media, manage data and campaigns and evaluate their success across all of the digital touch-points a marketer chooses to utilize.

Masood said his objective would be to build on the achievements of the past six months, including rolling out MDX-NXT to all of its clients in Australia and New Zealand. This next generation open ad management platform shortens the ad creation and delivery process from two days to 20 minutes.

“We have launched MDX-NXT, implemented new API integrations with partners, and ensured that Sizmek delivers a well-rounded set of solutions that deliver on what today’s advertisers need,” said Masood.

“We have also completely integrated our mobile DSP business, StrikeAd by Sizmek, and expect a significant increase in programmatic advertising volumes as new mobile measurement tools come to market.”

Masood also predicted that brands are now seeking ways to extract greater value from their programmatic advertising initiatives and this would increase the relevance of their media campaigns.

“Brands are bringing their first-party data to the table and Sizmek are here to help them activate data-powered creative through programmatic channels. This is evident through the improved advertising performance we’re seeing in the region,” said Masood.

Masood has over twelve years experience in advertising and media, having held sales roles at Adconion Media Group, the Ten Network, and MTV Networks across the UK and Australian markets. Hailing from Ireland, he started his career in the television industry and moved to Australia in 2009 to focus more on the digital advertising space.

 

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]