Shopper Media Group Now Has Smartlite Digital Panels in Every State and Territory

Shopper Media Group Now Has Smartlite Digital Panels in Every State and Territory
SHARE
THIS



Digital Out-of-Home (DOOH) business, Shopper Media Group now has Smarliite digital panels installed every state and territory, recently adding the Northern Territory to its portfolio of over 150 shopping centres nationally.

The latest signing has Shopper Media Group on track to installing more than 1000 Smartlite digital advertising panels across 300 Australian shopping centres by the end of 2016.

The high-tech Smartlite digital panels offer unparalleled marketing influence in shopping centre advertising with HD screens, beacon technology, webcam and intelligent WiFi analytics that are changing the way shopping centres are managed and consumers are shopping.

Shopper Media Group CEO Ben Walker said: “ The SmartLite panels greatly enhances the consumers shopping experience by providing free Wi-Fi with a faster connection than 4G and unlimited data to guarantee the best possible experience within the shopping centre. But what sets them apart is their ability to capture a huge range of consumer analytics and it this offering that has Shopping Centres signing on.”

“When a consumer registers and accesses the free SmartLite WiFi within a shopping centre their shopping behaviour, social media and internet use are tracked giving our clients access to a greater understanding of their individual centre’s traffic flow,” Walker added.

Smartlite analytics can generate a real time heat map of the consumer’s usage and movement around the centre, Walker said. “This type of data helps shopping centres to better understand consumers, their community and manage their facilities on an operational level as well as understanding better what their consumers need, allowing them to create a community that connects within the shopping centre.”

For advertisers the analytics captured by the SmartLites offers key insights into consumer behaviours and interests enabling them to better integrate their messaging, and ensuring that consumers are being served relevant information, on time, in real time and on their path to purchase.

Shopper Media Group managing director, Ed Couche said, “Smartlites provide shopping centres and advertisers all the targeted data analytic benefits received with an online campaign and with broadcast reach benefits only digital Out-of-Home advertising can offer. With Smartlites in every state and territory we now offer advertisers a national footprint to drive their campaigns.”

Walker believes the rapid acquisition of Smartlite panels by shopping centres is firmly establishing them as the new industry standard for retail Digital Out-Of-Home advertising.

“Not simply because of the technological advancement of the Smartlite digital panels and the fact they are100 percent digital solution, but because of the data they can provide to shopping centres and advertisers. With ability to capture and provide a huge range of consumer analytics, shopping centres and advertisers can now serve up relevant, customised content to consumers, and an improved overall shopping experience.”

Please login with linkedin to comment

Shopper Media Group

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]