Send A Christmas Voice Message In A Coca-Cola Bottle

Send A Christmas Voice Message In A Coca-Cola Bottle

Spanish-based digital agency Gigigo has designed a Coca-Cola bottle cap which lets customers record 30-second voice messages which are played by twisting the beverage open.

B&T Magazine
Posted by B&T Magazine

The limited-edition bottles will be available in two stores in Sicily, with some distributed to influencers in Central and Eastern Europe. If those test runs prove successful, a larger scale campaign could potentially start next year.

The YouTube clip is describes the product: “Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises. Inspired by them, we created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle”.

CREDITS
Client: The Coca-Cola Company
Product: Coca-Cola
Title: “Message in a Coca-Cola Bottle”

Agency: David
Executive Creative Directors: Joaquín Cubría, Ignacio Ferioli
Creative Director: Ignacio Coste
Art Director: Juan Gutierrez
Copywriter: Nicolas Deferrari
Head of Production: Brenda Morrison Fell
Executive Producer: Florencia Albizzati
General Account Director: Emanuel Abeijon
Account Director: Justina Lioy Lupis
Account Executive: Candela Camacho

Production Company: Landia
Director: Lucas Shannon
Executive Producer: Diego Dutil
Director of Photography: Agustin Claramunt
Wardrobe Stylist: Valentina Luque
Art Direction: Cecilia Guerriero
Post Producer: Luciano Taccone
Editor: Daniel Farman
Postproduction House: Labaque
Sound: Elefante Resonante
Music: Cluster

Agency: Gigigo Group
Chief Executive Officer: Sergio Llorens

Client: Coca-Cola
IMC Director: Jose Antunes
Creative Excellence Director: Paloma Azulay
Senior Creative Excellence Manager: Camilla Zanaria
Senior Shopper Manager: Laura Gurrieri
CIC Manager: Demi Kazasi
Marketing Manager Experiential: Thomas Portenseigne
Senior Brand Manager: Nadine Wagner
Brand Director: Milica Vulicevic Basorovic
Marketing Director: Nadeem