SEEK Unveils “Why Settle?” Campaign From Clemms Melbourne

SEEK Unveils “Why Settle?” Campaign From Clemms Melbourne

Clemenger BBDO Melbourne and SEEK have launched a new brand campaign in a bid to explore the importance of being fulfilled at work and the impact career choice has on Australians and their families.

B&T Magazine
Posted by B&T Magazine

The campaign is based on a social experiment focused on three Australians whose family and friends identified that they weren’t fulfilled in their current career and therefore not reaching their full potential.

Kendra Banks, Marketing Director at SEEK said, “SEEK is a brand that champions the importance of leading a fulfilling working life, so what better way to demonstrate this than to help Australians discover the career that’s right for them.”

“SEEK has become a destination for more than just applying for a job. People now look to SEEK for career advice, to explore career pathway opportunities and get a sense of what’s possible when it comes to career aspirations. Through this campaign we’re aiming to give people the confidence to act on this information.”

The social experiment captures the moment Ned, Lee and Charu are surprised by their family and friends who have picked a new job that they believe will bring out the best in their loved one. SEEK then arranged a day of hands-on work experience to help them uncover their true potential.

Clemenger BBDO Melbourne creative director, Rich Williams, said, “The thought of your family and friends choosing your job for you seemed like an intriguing, yet slightly terrifying premise to create a campaign. The main reason we were excited by the idea was because it makes you stop and reflect on whether you are actually in the right job and the impact your happiness is having on your family and friends.”

In partnership with Starcom and Isobar, the integrated campaign, heroing the longform video which tells the full story of the social experiment, will be rolled out online this week. The longform video will be supported by TV and have a strong digital presence including a purposely built campaign website (whysettle.seek.com.au).

The campaign also extends across cinema, radio and on social media, providing additional content and stories to inspire and support those seeking a career change.

Credits:

Agency:  Clemenger BBDO Melbourne

Creative Chairman:  James McGrath

Chief Creative Officer:  Ant Keogh

Creative Directors: Richard Williams and Ant Phillips

Senior Creative:  Hilary Badger

Senior Creative:  Lee Sunter

Executive Producer: Sonia Von Bibra

Senior Producer:  Tania Jeram

Group Business Director: Carol Macdonald

Account Director:  Emma Whiteley

Production Company – Revolver/ Will O’Rourke

Director – The Glue Society’s Pete Baker

Managing Director/ EP – Michael Ritchie

EP/ Head of Projects – Josh Mullens

Producer – Alex Kember

DOP – Simon Walsh

Casting – Fiona Dann, Casting Sugar

Editor – Jon Holmes

Post House:  Finish Productions

Colourist – Martin Greer

Sound House – Flagstaff Studios

Music Composition: – Alejandro Gomez & Lukas Farry, Otis Studios

 

Client: SEEK

Marketing Director: Kendra Banks

Head of Brand & Candidate Marketing: Babi Kahveci

Head of Digital Marketing: Anshu Arora

Marketing Manager – Brand: Suzanne Robertson