Clemenger BBDO Melbourne has created a new campaign, ‘Let Opportunity Come to You’, for SEEK’s profile product.
Airing in both Australia and across the ditch in NZ, the campaign showcases SEEK’s product offering to support and partner with candidates throughout their career journey – from their first job all the way through to their dream job.
Your SEEK profile is pinned as another way of being alerted to job opportunities, whether you’re actively looking for a new job or just keeping an eye on the market. Employers can view your experience (based on your privacy setting) and get in touch – meaning rather than always having to search for a job, opportunities can come to you.
Having a SEEK profile also brings you the latest industry insights as well as job recommendations, and the use of big data makes the profile even more intuitive, according to brand and candidate manager Babi Kahveci.
“This is another way for candidates to monitor the employment market. In fact, 90 per cent of candidates will receive job recommendations within a week of creating a profile,” he said.
“With a SEEK profile, candidates will now be able to take advantage of SEEK’s sophisticated insights, matching technology and leadership within the employment marketplace, to find their right next job.”
The 45” TVC, directed by Finch’s Brian Aldrich, uses humour to demonstrate how opportunity finds you when you least expect it.
Clemenger BBDO Melbourne creative director Richard Williams said, “We wanted to dramatise that a SEEK Profile means even when you’re not searching for jobs, opportunity can still find you.”
The spot launches on Monday night as part of SEEK’s sponsorship of Australia’s Got Talent, alongside a TV roadblock.
In partnership with Starcom, the integrated campaign features ongoing media activity including large format outdoor, digital display, and social activity, which all work to demonstrate how SEEK Profiles works for you. Isobar has created social content videos encouraging people to show off their skills in three spots directed by John Pace.