New SEEK Creative Says Education The Way To A Dream Job

New SEEK Creative Says Education The Way To A Dream Job
SHARE
THIS



SEEK Learning’s new campaign works to address Australia’s widespread feelings of discontent at work, by highlighting the role education can play in helping Australians achieve more fulfilling and productive working lives.

SEEK Learning’s latest research revealed that sixty per cent of the workforce believed they’d have a better chance of getting their ideal job with additional qualifications.

Developed in partnership with Clemenger BBDO Melbourne, SEEK Learning Head of Marketing Jenny Dickson said the opportunities SEEK Learning provided Australians, supported SEEK’s broader customer offering.

“This campaign is about broadening the conversation around how Australians can achieve their career goals through education.

“We know education plays a key role in helping Australians achieve the career of their dreams and ‘get where they want to be’, whether that is a promotion, returning to work after time off or changing careers entirely.

“However we also know Aussies face very real barriers when considering study – whether it’s a lack of time, money, or confidence that the course they undertake will provide them with the job outcome they desire”, Ms Dickson said.

Clemenger BBDO creative team Tim Bishop and Alex Metson said the campaign creative didn’t want to downplay these barriers; rather, the campaign chose to recognise the barriers and reassure working Australians that SEEK Learning had a solution to hand.

“Getting the job you want isn’t easy. As we all know, life’s unpredictable twists and turns can push your dream job further and further away.” Mr Bishop said.

“Our TV ads in particular demonstrated this, by physically moving a dream job away from you, to then showing SEEK Learning’s role in bringing it back within reach. We thought doing it this way would give it a distinct physicality and make it feel real – ultimately helping people to recognise that the job they’ve always wanted can be a reality.”

The SEEK Learning campaign dovetails off the current SEEK Masterbrand campaign, which unites SEEK Employment, SEEK Learning and SEEK Volunteer.

The campaign roll out is being managed by Starcom and will run across myriad platforms, including two TVC’s directed by Steve Rodgers from Revolver, as well as an ongoing program of digital, print, OOH, magazine, PR and social communications over the coming months.

 

 

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]