Clemenger BBDO Melbourne has launched a new campaign for SEEK to highlight how the platform connects the employment marketplace by matching the right candidate with the right opportunity.
The campaign is focused on the benefits of the SEEK Profile product for both candidates and employers by using a visual metaphor of pink smoke to demonstrate the strength, relevance and visibility of a completed profile.
Launching across TV, out of home, online video, social and radio, the campaign will communicate simultaneously to both sides of the marketplace to engage employers and candidates.
Clemenger BBDO Melbourne executive creative director Carmela Soares said: “This is one of those ideas that is so simple its perfect, or so perfect it’s simple.
“Everything is right there – message, product, brand – shaped for a seamless world of horizontal and vertical screens.”
Jenn ten Seldam, marketing director at SEEK, said: “SEEK Profile is really at the heart of our marketplace, and central to our company purpose – helping Australians to have fulfilling careers, and employers to find the best people for their organisation.
“SEEK Profile gives us amazing insight into a candidate’s experience, skills and aspirations, which allows SEEK to deliver the most relevant opportunities into their inbox.
“On the employer side, the data and insight we get from SEEK Profile allows us to deliver their job opportunities to the most relevant candidates, to drive quality applications for their open role.
“Employers can also search profiles on SEEK and get in touch with suitable candidates directly.”
Marketing director: Jenn ten Seldam
Head of brand and candidate marketing: Babi Kahveci
Head of hirer: Suzanne Robertson
Marketing manager, brand: Carly Robinson
Lead agency: Clemenger BBDO Melbourne
Media agency: Starcom
B2B creative agency: Six Black Pens
Digital creative agency: Slik
TV production: Finch
TV post-production and VFX/SFX: Blackbird
Music: Elliott Wheeler
Sound: Nylon Studio
Director: Tomas Mankovsky