“See My Willy!” Everyday Folk Star In Witty New Gym Campaign

“See My Willy!” Everyday Folk Star In Witty New Gym Campaign
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Gym ads are typically the domain of genetically blessed supermodels and ab-honed Adonises, which makes a new campaign for UK fitness chain The Gym all the more refreshing.

The ad, titled “So I can”, is the work of independent agency Who Wot Why and features everyday folk and the reasons they’ve chosen to get fit.

Among the well-meaning lines there’s “live to hundred”, “be more confident” and B&T’s favourite, “see my willy”.

The spot also features British powerlifter Syeda Bukhari, who works out in her hijab, and Felicia Cantone, a cancer sufferer who exercises to “fight the fight”.

Get motivated and check out the fun spot below:

 

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