SBS Lets Its Employees Do The Talking In New Campaign Via Havas Melbourne

SBS Lets Its Employees Do The Talking In New Campaign Via Havas Melbourne
SHARE
THIS



Havas Melbourne has unveiled a new campaign for multicultural broadcaster SBS, as it seeks to continue to attract and retain the best industry talent from around the country.

‘There’s A Reason People Work At SBS’ aims to highlight SBS’ role in connecting all Australians to high-quality, independent and culturally-relevant media while inspiring audiences to explore, appreciate and celebrate the country’s diversity.

The campaign brings the stories of six very different employees to life to showcase the diverse range of backgrounds that make the broadcaster so unique, as well as the range of opportunities available at SBS.

It aims to inspire existing employees and encourage potential candidates who are looking for more meaningful employment to consider SBS.

The campaign will run across SBS media assets, as well as in social and digital channels, and includes a new SBS careers website where audiences can discover more about the culture and values of SBS and explore career opportunities.

Stig Bell, director of people and culture at SBS, said: “This is the first campaign that gives Australians a real sense of what it is like to work at SBS and why our employees are as passionate as they are.

“We are excited to be launching this campaign to tell the stories of our team members and attract future SBS talent.”

Damian Royce, executive creative director at Havas Melbourne, said: “Almost everyone had a story about why they wanted to work at this important and inspiring Australian organisation.

“For some, SBS was a key influence when they were younger, while for others, experiencing or witnessing hardship had changed the way they saw the world.

“The common thread among everyone was their desire to help make Australia a better place, and it was this clear sense of purpose amongst employees that made it easy for us to highlight what makes SBS such a unique employer.”

Fiona Warren, account director at Havas Melbourne, added: “A truthful and consistent employer brand proposition is essential to attracting and retaining the right people.

“From our very first meeting, we knew SBS was a special place to work, so it was a pleasure to help express SBS’ culture in a way that would help them continue to attract the best talent from around the country.”

CREDITS

Client: SBS

Director of people and culture at SBS: Stig Bell

Marketing manager, Brand: Alex Conomos

Head of creative services: Joel Noble

Art director: Ashleigh Lane

Project manager: Lucy Rice

Employees featured: Abdullah Alikhil, Rhanna Collins, Nat Tran, Rebecca Gray, Mridula Amin, Joshua Griffin, Lesley Crawford, Jacqui Kilkeary, Paolo Polimeni, Russell Bartlett, Sarah O’Connor, Ursula Moore and Ben Nguyen

Agency:  Havas Melbourne

Group managing director: Matt Houltham

Executive creative director: Damian Royce

Creatives: Andrew Fisher, Chris Shoolman, Zoe Yeoman and Liam Travers

Senior producer: Lauren Bell

Designers: Alex Roby and Darryl Van Der Meer

Operations manager: Leo Francis

Business director: Kate Griffiths

Account director:  Fiona Warren

Account executive: Mai Nguyen

Production company: Guilty

Director: Dominic Allen

Executive producer: Jason Byrne

Producer: Alex Sturman

Production coordinator: Julian Costanzo

Production assistant: Maddy Johnson

DOP: Josh Flavell

Second camera: Justin Besser

First AC: Robert Tench

Art director: Ian Kanik

Sound recordist: Adam Afiff

Hair and make-up: Kirsty Bremner and Tina Hessell

Wardrobe: Jo Ayling

Editor: Richard Hamer

Online editor: Jamie Scott

Post-production grade: Martin Greer

Sound: Paul McCosh, Viva Sound

Photography: Josh Robinstone

Retoucher: Samantha Hawken

Photography producer: Chris Hemmings, Still Rep

 

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.