Saucy Italian Popping Blue Pill In Fiat Ad Gets Green Light From Ad Standards Board

Saucy Italian Popping Blue Pill In Fiat Ad Gets Green Light From Ad Standards Board
SHARE
THIS



An ad for the new Fiat Chrysler 500X, in which a man attempts to pop a little blue pill ahead of some sexy times with his lady friend, has had the complaints filed against it dismissed.

The campaign features an old man wandering into his bedroom to find his wife waiting for him. He rushes back to the bathroom to take his little blue pill, only to miss his mouth in his haste.

The blue pill plummets out the window, hits the roof, goes down the drain pipe, bouncing off another roof, a wall, and a lamp before finally landing in the open petrol tank of a man’s Fiat 500 at the petrol station.

You can watch the cheeky spot here:

Complaints of the ad included, “I was firstly offended that the advertisement was aired during the day whilst having very adult content on a channel my young children and I often watch” and “it was very suggestive, sexually and wrong”.

The advertisers responded by explaining, “The advertisement of the new Fiat 500X was positioned at our core target of women, mid-30s with a strong interest in style and design – when it comes to their car, they want something that ticks all the boxes from a practicality perspective but also with distinctive looks and personality, so our marketing needs to do the same.”

The Advertising Standards Board noted the complainants’ concerns that the advertisement depicts a couple about to engage in sexual activity and then a car enlarging after coming in contact with a Viagra-like pill is sexualised content that is not appropriate for children.

But it also noted that the nudity is “mild” and while the expansion of the car is “intended to represent the sexual performance effects of Viagra”, believed children would not understand the references to sexual performance enhancers, deeming the complaints excessive.

The Board considered that, “Whilst adults would understand the double entendre employed in this advertisement, in the Board’s view most adults would not find this double entendre to be sexually explicit or inappropriate in the context of a light-hearted and cheeky scenario”.

 

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]