GPY&R announced today that Australia’s largest chocolateria chain, San Churro, has appointed GPY&R Melbourne as its creative agency.
Founded in 2006, San Churro currently operate over 50 stores nationwide with significant plans for growth in 2017.
Geoff Sinclair, San Churro CEO, said, “GPY&R have shown great interest in truly understanding our business, customers, and competitive landscape. Most importantly, they have a clear focus on developing results-driven communications – which we look forward to launching in early 2017.”
Julian Bell, GPY&R managing partner, added, “Partnering with San Churro represents a fantastic opportunity to apply our skills against some challenging and ambitious business goals.
“Whilst the Australian retail food industry is highly competitive, we see enormous potential in the San Churro brand and how it is experienced by customers across every channel. We can’t wait to get our teeth stuck in.”