Sam Kekovich Turns Lamb Message To Pets Launching #LambFurAll This Australia Day

Sam Kekovich Turns Lamb Message To Pets Launching #LambFurAll This Australia Day
SHARE
THIS



Sam Kekovich is at it again! The lambassador has joined forces with Advance Super Premium Pet Foods to turn his lamb message to pets this Australia Day launching #LambFurAll campaign.

Australians have listened to Lambassador Sam Kekovich’s annual charge against un-Australianism for over a decade. But, this year he’s joined forces with another brand that’s Australian to the core – ADVANCE Super Premium Petfoods.

He is urging dog owners across the nation to choose lamb for their canine companions on Australia Day 2017.

Sam features in a video for ADVANCE where he says that anything but lamb for your dog on 26 January is “barking mad”. The kick-off coincides with the launch of Advance’s new lamb variety for large/giant breed dogs.

Ambassador Sam Kekovich, owner of two beautiful dogs Missy and Brandi, said he was thrilled to be involved in the campaign.

“Lamb isn’t just for you and your mates. This year I’m taking a stand for the dogs of Australia. Our pets deserve the best and my Aussie battlers expect nothing less than Advance lamb from me on 26th January and every day. Anything less would be poor form and un-Australian. Do your part and give them the lamb they deserve.”

Leading Veterinarian and media personality, Dr Michael Archinal, commented on the health benefits of a lamb diet for pups saying, “Australian lamb is an excellent source of high quality protein and essential amino acids, which are vital nutrients for your dog.

“Protein is critical to build, heal and maintain body tissues. It is also packed full of B vitamins and minerals which serve as sources of energy. Plus, many dogs love the taste. So it’s a tasty and nutritious alternative to chicken and beef.”

Dr Archinal was also a finalist for Australian of the Year 2016 for his ongoing work in improving the health of dogs and people in remote Aboriginal communities.

Sam Kekovich #LambFurAll

Neil Thorneycroft, Advance spokesperson said the partnership reinforced the company’s commitment to building a better world for pets.

“ADVANCE is designed specifically for Australian pets, our unique climate and lifestyle. Australia is the driest inhabited continent on earth, and we love being outdoors. As a result some of their needs differ from pets living in other countries.

“We are thrilled to be able to showcase our commitment to Australian pets through our partnership with Sam Kekovich, someone famous for his Aussie pride,” said Thorneycroft.

Lamb foods are largely considered beneficial for dogs with certain food allergies such as chicken, beef, corn or wheat. Approximately 70 per cent of affected dogs develop allergies to food ingredients that they have been fed for a long time.

Some of the breeds most prone to food allergies include Boxers, Bulldogs Cocker Spaniels, Collies, Dalmatians, German Shepherds, Retrievers and Dachshunds.

Australians are encouraged to share photos of their dogs enjoying Advance lamb this Australia Day using the official hashtag #LambFurAll on Facebook or Instagram for a chance to win one of 10 Advance prize packs worth $150 each.  The campaign is being supported by digital advertising, retail in-store and online promotions through the month of January.

Please login with linkedin to comment

advance Sam Kekovich

Latest News

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K
  • Media

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K

Channel Nine was again the victor on a quietish night of TV last night with programs most noticeable for their lack of an audience. Seven’s dating show Take Me Out has struggled since launch and had its lowest audience ever last night, managing 503,000 and down 17 per cent since its debut. Another problem for Seven is 800 Words, managing just 459,000 […]

by B&T Magazine

B&T Magazine
WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign
  • Campaigns

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign

Spring has sprung and so has Aware Sensitive Laundry Detergent’s brand-new campaign designed to inspire the next generation of conscious considerate cleaning. If you knew Aware Sensitive, you would know that they are the original eco-warriors that brought us Orange Power – the eco-friendly cleaning products derived from orange oil. You would also know that […]

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell
  • Media

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell

One of the UK’s most prestigious mastheads, The Financial Times, has been forced to apologise to Sir Martin Sorrell after it included the former WPP boss in an article about disgraced CEOs. Sorrell stepped down from the company he created after 33 years in April amid allegations of financial impropriety and unsubstantiated reports he’d used company credit […]

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Launches Specialist Government Solutions Division
  • Media

Dentsu Aegis Network Launches Specialist Government Solutions Division

Dentsu Aegis Network (DAN) has launched a new division providing specialism and expertise in Government marketing and communications in Australia. Based in Canberra, DAN Government Solutions will leverage the extensive power of the Network nationally to deliver strategic outcomes for Federal, State and Local Government clients across the country focused on opportunities outside the scope […]

Ten Unveils Trailer For New Dating Show ‘Blind Date’
  • Media

Ten Unveils Trailer For New Dating Show ‘Blind Date’

Network Ten certainly isn’t bored of the dating genre just yet, today unveiling a first trailer for its version of the UK television phenomenon Blind Date. Playing cupid, comedy superstar and Blind Date host Julia Morris (pictured above), will be at the helm to help would-be suiters search for their ideal partners. Each week, one single […]

by B&T Magazine

B&T Magazine
The Star Entertainment Group Unveils New Marketing Management Team
  • Marketing

The Star Entertainment Group Unveils New Marketing Management Team

The Star Entertainment Group has announced a marketing structure and direction, under the leadership of chief marketing officer, George Hughes. A major initiative for an organisation with a market cap of around $5 billion, it reflects the shift to a cohesive and coordinated marketing approach for the Group’s three owned and operated properties, The Star Sydney, […]