Saatchi & Saatchi New Zealand has announced it has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid-2017.
The agency will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets Australia, New Zealand, North America, Asia and Europe.
Saatchi & Saatchi will work with its network and Publicis Groupe partners to deliver a seamless brand experience across multiple locations.
Matt Stoeckel, CEO Tourism Fiji, said: “The standard of pitching from all agencies across the board was very high, but Saatchi & Saatchi quickly showed us they really understood the destination and our vision for the future.
“We were looking for a long-term partner who would challenge us and we think we’ve found that in Saatchi.”
Paul Wilson, managing director of Saatchi & Saatchi NZ, Paul Wilson, said: “We feel very fortunate to be working with Tourism Fiji, showcasing this jewel of the Pacific to a global audience.
“The team has been fantastic to work with throughout the entire pitch process. They are ambitious and collaborative, and we’re really looking forward to partnering with them on this exciting next phase.”