Following the unveiling of new optical brand on Friday – George & Matilda Eyecare, the company has announced the appointment of Saatchi & Saatchi as its creative agency.
In a major development for the industry, George & Matilda will bring a distinct range of eyecare products to Australian customers by partnering with local, independent optometrists.
George & Matilda CEO Chris Beer said: “George & Matilda is all about providing customers with stylish, fresh products in an approachable and familiar way. We want people to get more out of their optometry experience and Saatchi & Saatchi’s strategic and creative approach to this ambition will help us differentiate immediately.”
Saatchi & Saatchi CEO Michael Rebelo said: “We feel privileged to be working with George & Matilda. It’s not often that you get the chance to design and help build a brand from a blank sheet of paper. This has been a unique opportunity for our team to leverage our experience in this industry and apply it to a disruptive start-up business.”
The appointment builds on a previous relationship between Beer and the agency. Saatchi & Saatchi recently received international acclaim for their “Penny the Pirate” children’s eye test story book and app, developed for OPSM when Beer was the CEO.
The recent move of global Publicis WW client Luxottica (locally, OPSM) into Publicis’ Marcel Sydney has meant Saatchi & Saatchi could continue its working relationship with Beer in this new venture.
Rebelo continued, “It’s great to have the chance to work with Chris again. Previously we built a successful partnership, now we’ve got the band back together again to launch George & Matilda.”