Rubicon Project, which operates one of the largest advertising marketplaces in the world, has appointed Rick Mulia as managing director for the JAPAC region, effective immediately.
Mulia, who will be based in Sydney, brings more than 15 years of experience in senior digital roles, having most recently worked for Wego where he was central to building an ad tech stack for publishers in the region.
Prior to that Mulia held various leadership roles across JAPAC for companies including Twitter, Microsoft, MSN and Yahoo!7, involved extensively in advertising sales, partnerships, business expansion and product development.
At Rubicon Project Mulia will be responsible for business expansion and increasing adoption of Rubicon Project’s automated advertising platform across the region. He will use his extensive digital experience and knowledge of local markets to evangelise the opportunities that automated advertising provides for brands, agencies and media owners.
Mulia commented, “There is no doubt that automated advertising is continuing to revolutionise media trading in the region. I’m excited to be joining Rubicon Project, a leader in the space and known for its innovation, aptitude and commitment to its people – the kind of company I am always attracted to.
“Rubicon Project has certainly built an impressive team and I’m thrilled to be able to play a key role in a region which has so much potential for the adoption of Rubicon Project’s technology.”
“It’s hard to find anyone with more experience in this field than Rick,” Rubicon Project’s general manager, international Jay Stevens added.
“He has opened offices, developed platforms, established joint ventures and ran projects that have pulled together multiple disciplines within large organisations like Microsoft and Yahoo!7. We know he’ll love the energy and ‘can do’ attitude that is an intrinsic part of the Rubicon Project culture”.