Ricky Gervais Returns In New Campaign For Optus

Ricky Gervais Returns In New Campaign For Optus
SHARE
THIS



Following the success of the first Ricky Gervais campaign, Optus has released a TVC and a series of digital video content pieces that see the return of Ricky Gervais.

The content for the launch of the new TVC, continues the anti-advert series and features Ricky questioning his artistic integrity.

The content will be distributed via TV, OOH, retail and a digital amplification strategy that includes Optus owned assets, social media, influencers and publisher syndication.

Corin Dimopoulos, head of brand and communications, Optus, said: “We took a risk releasing the initial Ricky video earlier this year and it paid off. Ricky clearly resonates with consumers who want a more authentic take on traditional advertising and we’re excited to continue to produce engaging and entertaining content.”

The campaign was created by content marketing business Emotive.

Charlie Leahy, ECD, Emotive said: “Our approach to content creation always starts with the audience. The first Ricky piece released earlier this year delivered over eight million streams with record sharing levels. The audience enjoyed it and wanted more.

“This follow up once again allows Ricky to take control of the scripts and deliver it with his globally renowned comedy style. It was a privilege to work in a true collaboration with Ricky and the team at Optus on this content campaign.”

Credits:

Creative Director, Emotive – Charlie Leahy

Director Social Marketing & Creative Services, Optus – Nigel Lopez-McBean

Director – Sam Washington

Writer – Ricky Gervais

UK Production Team – Caviar

Please login with linkedin to comment

Latest News

Queensland Government Apologies To Upset Tradies For Commonwealth Games Ad
  • Advertising

Queensland Government Apologies To Upset Tradies For Commonwealth Games Ad

Queensland premier Annastacia Palaszczuk has issued an apology to tradies who have been offended by a new ad campaign that urges people to consider alternative transport during the Gold Coast Commonwealth Games in April. The ‘Get Set For The Games’ cartoon campaign depicts a tradie riding along a traffic-congested road on a children’s pink bicycle, […]

by B&T Magazine

B&T Magazine
Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine