Richmond Football Club and ME Bank To Part Ways

Richmond Football Club and ME Bank To Part Ways
SHARE
THIS



Richmond Football Club has acknowledged the support of its sponsor, ME Bank and announced that its partnership with the Club will come to an end at the completion of the 2015 season.

A partner with Richmond since 2011, ME Bank was most notably the inaugural naming rights sponsor for the new $20 million redevelopment at the iconic Punt Road Oval facility.

The multi-faceted partnership has evolved over time, and extends to supporting ME Bank’s partnership with the Mothers’ Day Classic, and raising awareness and funds for the National Breast Cancer Foundation through a dedicated match-day sponsorship.

“We would like to take this opportunity to thank ME Bank for its valued support.  Our partnership has been one built on similar foundations, values and a desire to support our communities through the power of AFL football,” said Richmond CEO Brendon Gale.

“We are extremely proud of our association, the relationships we have developed over time, and the outcomes we’ve been able to achieve together.

“Importantly, ME Bank is still with us for the upcoming 2015 season, so we look forward to continuing to work together and celebrate the completion of this five-year partnership as strongly as it began.”

ME Bank CEO Jamie McPhee said: “We’ve enjoyed working closely with the team at Richmond FC to successfully rebuild and consolidate our performances within our respective fields of play.

“Our close association has been important to the growth of ME Bank over the last four years and we look forward to another year working together.”

Photo: Richmond player, Brett Deledio with ME Bank CEO, Jamie McPhee holding pink football boots, a joint initiative to support the National Breast Cancer Foundation

Latest News

Claudia McInerney To Step Down From MD Role At whiteGREY Melbourne
  • Advertising

Claudia McInerney To Step Down From MD Role At whiteGREY Melbourne

WPP-owned creative and digital agency whiteGREY has confirmed that Claudia McInerney has resigned from her role as managing director of its Melbourne office. McInerney will be returning to Sydney for family reasons, and will finish with the agency at the end of the year. She has been the MD of whiteGREY since May 2017. Prior […]

by B&T Magazine

B&T Magazine
Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]

Bastion Collective Acquires Melbourne-Based Production Agency Bengar Films
  • Marketing
  • Media

Bastion Collective Acquires Melbourne-Based Production Agency Bengar Films

Independent communications group Bastion Collective has announced its has acquired Bengar Films, a multi award-winning creative production agency based in Melbourne. The acquisition will enable Bastion Collective to merge the significant expertise of Bengar Films with its existing Sydney-based content production business Bastion Stadium, which will rebrand to Bastion Films as part of the integration. […]

Network 10’s ‘Playing For Keeps’ Gets Green Light For Second Season
  • Media

Network 10’s ‘Playing For Keeps’ Gets Green Light For Second Season

The siren may have sounded on round one, but the salacious controversies and delicious drama surrounding Australia’s favourite posse of WAGs is just kicking off. Network 10 has announced that Playing For Keeps is returning to television screens in 2019. The new series will continue to lift the curtain on the seductive world of football’s elite, […]

Slack Makes Brand Campaign Debut Down Under
  • Campaigns
  • Media

Slack Makes Brand Campaign Debut Down Under

This week, the collaboration hub app Slack is making a colourful splash down under, with the launch of its inaugural outdoor brand campaign. The campaign is aimed at helping Australian office workers and business travellers improve collaboration at work. Running throughout November, the campaign “Collaborate with Slack” features out-of-home advertising in office buildings on the […]

Business development to success and growing growth concept, Businessman pointing arrow graph corporate future growth plan
  • Marketing
  • Media

Report: Five Habits Of Highly Effective CX Professionals Revealed

There are five key habits that successful CX professionals have in common, according to the newly published State of Customer Experience 2018 report. The study, one of the most comprehensive global surveys of CX practitioners, was carried out by Confirmit in partnership with Engage Business Media. The result, the State of Customer Experience report, analyses […]

SSROC Launches Recycling Campaign With Retro Video Via Paper Moose
  • Campaigns

SSROC Launches Recycling Campaign With Retro Video Via Paper Moose

The Southern Sydney Regional Organisation of Councils (SSROC) has launched a new campaign to raise awareness of improper recycling habits with a humorous retro video via Sydney agency Paper Moose. The campaign aims to educate residents on unbagging their recyclables before disposing of them in the yellow bin. Recycling in plastic bags can’t be recycled […]

Magnum & Co Makes Four New Appointments
  • Marketing

Magnum & Co Makes Four New Appointments

Following a number of new business wins, independent communications agency Magnum & Co has announced hour new hires. Holly Saich joins the agency as brand leader from London-based agency TRO (TBWA sister agency and part of the global Omnicom network), having led campaigns for Vespa, Jim Beam, Rolls-Royce Motor Cars, Air New Zealand, and UGG. […]

Cannings Purple Bolsters Digital Content Team With Trio Of Hires
  • Marketing

Cannings Purple Bolsters Digital Content Team With Trio Of Hires

WPP-owned strategic communications consultancy Cannings Purple has announced three new appointments to its design and digital team. Simon White (pictured above, middle) has joined Cannings Purple as content editor, Glenn Langridge (pictured above, left) has arrived in the role of digital marketing manager, and Morgan Ballantyne (pictured above, right) is the firm’s new media intelligence […]