Sydney-based creative ad agency Richards Rose has partnered with the GWS Giants to create a three-part video series that outlines the journey of some of the team’s stars, which is being released during the AFL finals.
Continuing from the brand campaign ‘There’s a Giant in all of us’, which was directed by Brian Fletcher from World Wide Mind, the series was written and directed in-house at Richards Rose by Simon Edwards, and was filmed and edited by Alex Ryan.
In the videos, Giants players Jeremy Cameron, Shane Mumford and Zac Williams talk about their personal journey as well as that of the club to help illustrate the aligned values of the Giants with hard-working Aussies, particularly in Western Sydney.
The series is a follow-up for a TV, digital and stadium experience campaign which launched in April this year.
Checkout the videos below.
Clients: Richard Burnet, Rebecca Shaw, James Avery, Sam Prodanovic (GWS Giants)
Director: Brendan Fletcher (World Wide Mind)
Producer: Michelle Parker (World Wide Mind), Tanya Hairman (Richards Rose)
DOP: Hugh Miller
Director: Simon Edwards (Richards Rose)
DOP/editor: Alex Ryan (Richards Rose)
Account management: Heidi Smith (Richards Rose)
Audio production: Nylon Studios