Revlon Appoints REBORN As Creative Agency Of Record

Revlon Appoints REBORN As Creative Agency Of Record
SHARE
THIS



REBORN will be tasked with developing Revlon’s digital-first approach for 2017. With exciting new products launching next year, the agency will be working closely with the Revlon marketing teams to deliver work for the brand throughout the Australian and NZ markets.

REBORN picks up the account from GPY&R.

Revlon has been a market leader in the Beauty category since 1932 and there is a real appetite within the business to continue to grow their leadership within this space – as demonstrated by the recent acquisitions of Elizabeth Arden and Cutex. In addition to the hero Revlon brand, REBORN will also be working across other brands within the group including Mitchum and Colorsilk.

Kaitlin Rady, marketing director, Revlon Australasia said: “Working with REBORN in a smaller capacity over the last year gave us an insight into their strategic thinking and creative ability. This, along with the fact they are a digital first agency with a strong understanding of the beauty space, made them a natural choice.”

“Revlon is growing exponentially with ambitious plans to take the business forward, both locally and globally. Australia is considered a key market for Revlon and has been a high performer for the business over a number of years. The opportunity for us to be part of this journey with them is an exciting one for REBORN. We have a great track record in Beauty, and are thrilled to be working with Revlon in a greater capacity for 2017 and beyond.” said Sabir Samtani, founding partner, REBORN.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?