The Out-of-Home (OOH) industry today reported a net media revenue of $78.1 million for the month of October, an increase of 10.5 per cent from the same month last year, which posted a net media revenue of $70.7 million.*
Year-to-date media revenue has increased by 16.3 per cent, tracking at $625.1 million, up from
$537.7 million* for the same time last year. Digital Out-of-Home media revenue makes up 39.8 per cent of total media revenue, up from 25.6 per cent for the same period last year.
Category figures October 2016:
|· Roadside Billboards (over and under 25 square metres)||$29.9 million|
|· Roadside Other (street furniture, bus/tram externals, small format)||$21.0 million
|· Transport (including airports)||$14.5 million|
|· Retail, Lifestyle and Other^||$12.6 million|
*Previous years figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year.
^Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors surgeries and medical centres.
Note: Figures may not add to total due to rounding.