Revealed: Google’s Top 20 Six-second Ads (Including The Works’ Optus Campaign)

Revealed: Google’s Top 20 Six-second Ads (Including The Works’ Optus Campaign)
SHARE
THIS



We all know it’s never been easier to put out a message. For brands today, the challenge is not just reaching audiences but capturing their attention.

Mobile offers brands the perfect way to meet audiences on their terms. With marketers increasingly using short-form stories to deliver impact for their video marketing, we set out to find the most popular six-second ads on YouTube.

Bumper ads were designed with mobile in mind, for shorter sessions when people are in a hurry or on-the-go. The format is proving popular with brands. Globally, nearly one-in-three large advertisers are buying six-second bumpers and this has increased significantly in the first half of this year.

Google has put together its first ever YouTube Ads Leaderboard: Bumper ads editionto celebrate twenty brands from around the globe that are giving viewers snackable spots and capturing the audience’s attention.

The list features works from global brands like Nike, Coca-Cola, Duracell and Samsung. One Australian brand, Optus, made the list with their simple but effective Usain Bolt campaign, demonstrating that sometimes less really is more. The campaign is the brainchild of by The Works.

Here is the full, global list:

ADVERTISER

CREATIVE AGENCY

MEDIA AGENCY

COUNTRY

BRAND

Samsung #GalaxyS8Plus #GalaxyS8 – Pre-book Offer (6 sec)

Cheil

Cheil

IN

Samsung

Mom’s Touch 2017 맘스터치 불사치킨 광고‘ ver 5

W Camp

W Camp

KR

Mom’s Touch

Géramont Sommer Genuss Limited Edition

DE

Géramont

Good Knight Activ+ – Complete Protection for your family

JWT India

Mindshare Worldwide

IN

Good Knight

Corona I Jump Splash

Anomaly

UM

CA

Corona

Coca Cola – [미닛메이드] 미닛메이드 스파클링_마초편

Leo Burnett Korea

Slate & Air

KR

Coca-Cola

Duracell l Slamtone

Wieden+Kennedy

Spark Communications

US

Duracell

Scholl – Semelles ActivGel™ Quotidien 6s

In House

FR

Scholl

Club Social – BUDDIES BumperAd

FCB

FCB

BR

Club Social

Coolish – 松坂桃李出演 CM ロッテ クーリッシュ 「クーリズム2017篇」SHORT MOVIE

Dentsu

Dentsu

JP

Coolish

Does Your Bed Do That? | $899 – 6 sec.

n/a

HMI

US

Sleep Number

Hefty® Party Cups – Office Party :06

Havas

Rise Interactive

US

Hefty Party Cups

⑦ SUNAO「いつだって」篇(6秒)グリコ

Daiko

Hakuhodo DY Media Partners

JP

Glico

Nike Air VaporMax

Mindshare Worldwide

US

Nike

Gionee Selfiestan A1 Pre Book 6 Sec Hinglish HD Airvision

Mullen Lintas

Interactive Avenues

IN

Gionee India

Strawberry & Cream Pancakes

Campbell Ewald

Initiative

US

IHOP

Ever wondered what life is like at the speed of Bolt? – Teaser

The Works

Amobee

AU

Optus

Suntory – サントリー緑茶 伊右衛門 特茶 『みんなの声 #私と特茶』篇 6 本木雅弘 サントリー

Hakuhodo

Hakuhodo

JP

Suntory

Para Tudo Casas Bahia | Smart Tv 49″

Wunderman

Wunderman

BR

Casas Bahia

Dina Makeup teaser – Revlon

Mediacom

GB

Revlon

Nicole Smart, associate director of acquisition marketing at Optus, said: Usain Bolt is Optus’ Network ambassador because he represents speed and relentless improvement. The 0:06 format was the perfect vehicle to demonstrate our message ‘at the speed of Bolt’.

“Our message was single minded and we felt strongly that our creative was engaging enough to communicate our message in this format.”

Kristie Thistlethwaite, creative project leader at creative agency the Works, said: “Our digitally savvy audience has an insanely short attention span, so the whole campaign had to be instantly engaging and dynamic.

“The quick cuts and animated world created the perfect canvas for short, snackable content like in the 0.06 ad, as well as the longer formats where we needed to deliver specific product messages. Our one piece of advice is to create the campaign firstly for the small screen, not the big screen.”

Latest News

Former Google Exec Joins HubSpot As APAC Managing Director
  • Technology

Former Google Exec Joins HubSpot As APAC Managing Director

HubSpot has appointed Ex-Googler Shahid Nizami as MD of the Asia Pacific region. In his new role, Shahid will be responsible for HubSpot’s performance across Australia, New Zealand, Southeast Asia, and India and will be based in HubSpot’s Singapore office, working closely with the teams based in both Singapore and Sydney. Before joining HubSpot, Nizami led the […]

Opinion

by HubSpot Australia

HubSpot Australia
Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine