Republic of Everyone’s New Ads For WIRES Lets You See The World As A Kangaroo

Republic of Everyone’s New Ads For WIRES Lets You See The World As A Kangaroo
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The Wildlife Information, Rescue & Education Service (WIRES) has launched a wildlife road awareness campaign to highlight the importance of slowing down, being wildlife-aware and reporting injured wildlife.

Created by Republic of Everyone and directed by Leigh Richards as a pro bono campaign, the 15 and 30-second ads show the danger of our roads through the eyes of a kangaroo.

Furthermore, an online version was shared on social media telling drivers to slow down and watch out for wildlife.

CREDITS

Client: WIRES

Creative agency: Republic of Everyone

Creative director: Max Guena

Art direction: Claire Sutton and Hamish Burrell

Production company: In The Thicket

Director: Leigh Richards

Director of production: Ben Lindberg

Sound: Klang

 

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