Renault is launching its SUV Crossover in Australia with the campaign: ‘Crossover to Captur. Crossover to Renault.’ Developed by Task2 and Plan B, Renault hope to replicate Captur’s European success where it’s been the top selling model in its category.
The integrated campaign is designed to showcase the versatility of Captur that combines the handling and manoeuvrability of an urban hatch with the elevation and room of an SUV.
Advertising Agency – TASK2 / PLAN B
Plan B Creative Director: Matthew Vandermark
TASK2 Partner: Michael Cleary
Head of Production: Iain Todd
Senior Project Manager: Annette Morris
Director: Scott Pickett
Executive Producer: Nick Simkins
Producer: Sarah Nichols
Production Company: Jungle Boys
DOP: Steve Windon
Post House: Method
Editor: Dan Mitchell
Sound House: We Love Jam