Rejoice! The 3% Conference Is Coming To Australia

Rejoice! The 3% Conference Is Coming To Australia
SHARE
THIS



Five years ago, the number of executive creative directors (ECDs) in agencies in America was just 3 per cent. One woman decided to do something about it. What Kat Gordon didn’t know back then was she was about to start a movement – a movement that has now made its way to Australia and Asia.

B&T is extremely proud to announce it will organise the inaugural The 3% Conference Australasia.

“Long have we discussed in Australia the need to make an advertising industry more reflective of the broader community. It’s not a compliance issue, it’s a business imperative. We’re really excited here at the Misfits to be doing our bit to change the ratio and make our industry better,” said David Hovenden, B&T’s editor-in-chief and CEO of the Misfits Media Company.

What can you expect to encounter at The 3% Conference? Quite simply the 3% Conference Australasia will be a one-day event offering Australasian brands and agencies an historic opportunity – to be at the forefront of a movement to celebrate the value of women, as both consumers and as communicators.

In 2017, the latest research suggests the ratio has risen from 3 per cent to around 11 per cent. In Australia, no-one honestly knows the ratio, but B&T intends to find out. The university of our eyes would suggest to us there is much work to be done.

Not just an event, The 3% Conference is a place where agencies and brands can share knowledge and best practices, learn how to better market to women, and be part of the drive to achieve greater diversity in all business sectors.

The conference will take place at Randwick Racecourse on Thursday 31 August and will be hosted by adland luminary Bec Brideson, who brings 25 years of experience in the media industry to the table. As founder of Bec Brideson Consulting and ECD of Venus Comms, Bec is one of the 3 per cent herself and is uniquely equipped to lead discussion and set the agenda for The 3% Conference. As well as acting as MC, Bec will also deliver an opening keynote address.

Additional keynotes will be delivered by two female businesswomen both of global acclaim. Leading the way is the irrepressible Cindy Gallop, a graduate of Somerville College, Oxford, whose background is brand-building, marketing and advertising. Cindy started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is a regular on the TED circuit and is also the founder and CEO of www.IfWeRanTheWorld.com and  www.makelovenotporn.com. A legendary inspirational speaker, she’s on record as saying “I like to blow shit up. I’m the Michael Bay of business”.

Also delivering a keynote is a woman whose DNA runs right through the event. Lisen Stromberg is the chief operating officer of The 3% Movement and has been involved with the initiative since its launch in San Francisco in 2012. Today she’s one of the prime movers of a two-day event drawing 800 guests each year in New York City.

Lisen thrived during a 20-year career in advertising and marketing, but left the industry frustrated by the lack of support and encouragement for women both in the agency world and in the ads they created. She pivoted to become an award-winning journalist and author focusing on women and the workplace. Her forthcoming book is called Work Pause Thrive: How to Pause for Parenthood without Killing Your Career.

The 3% Conference will also feature insightful panel discussions and addresses from more than 20 thought leaders and captains of industry, including:

  • Aimee Buchanan – CEO, OMD Australia
  • Andrew Jones – CEO, Cricket NSW
  • Andy Lark – chairman, Simple The Marketing Performance Platform
  • Anna O’Dea – chief eskimo, Agency Iceberg
  • Cheuk Chiang – CEO (APAC), OmnicomMediaGroup
  • Esther Clerehan – owner and CEO, Clerehan
  • Gemma Hunter – global executive creative director and head of MediaCom Beyond Advertising Australia, MediaCom
  • George McEnroe – founder, Shebah
  • Jac Phillips – senior director, head of marketing, Visa Australia (NZ and South Pacific)
  • Jemma Wong – brand marketing manager, AFLW
  • Jen Speirs – creative director, BMF
  • Jim Moser – chairman, Clemenger BBDO
  • Katie Rigg-Smith – managing director, Mindshare
  • Ken Woo – partner, PwC Australia
  • Kimberlee Wells – CEO, TBWA
  • Kimmie Neidhardt – founder/ creative director, BURD
  • Lija Wilson – co-founder, Puffling
  • Sarah James – chief digital officer, Carat
  • Simone Shugg – executive director of people and culture, Foxtel
  • Tara Ford – creative director, TBWA
  • Virginia Hyland – founder, HM Comms

Super early bird tickets are on sale now, saving you $200. Be quick because the offer ends on Friday 16 June. For more information and to secure your place at this historic event, visit www.3percent.com.au.

3% Conference sponsor block

 

Latest News

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]