Redhanded Adds Power To Paslode

Redhanded Adds Power To Paslode
SHARE
THIS



Paslode Australia and New Zealand, will launch their first integrated campaign this February via fast growing specialist agency Redhanded, promoting the brands newest and most innovative product, the Paslode Framemaster-Li nail gun.

The campaign concept ‘Power to the Tradie’, pays homage to the everyday “smoko” ritual.

Using a light hearted, humorous tone, the campaign reinforces the belief that these hardworking blokes not only take pride in their work, but can now have the power to keep going while getting a little creative with the most powerful nailer on the market.

Brand manager at ITW Residential (Paslode Aus.), Kirsten Rappolt believes the creative will resonate with the target audience, showing tradies in a typical, day-to-day scenario then demonstrating their quick skills and imagination when paired with a Paslode.

“Feedback pre-launch from our channel has been one of excitement and anticipation from our customers – the message is definitely on-song ” Rappolt said.

The campaign will run across Australia and New Zealand via pre-roll video, online ads, trade P.R, P.O.S as well as a new website and social platforms. The launch will also include a promotional giveaway where consumers purchasing the new Paslode Frammaster-Li are able to enter to win one of two, brand new Toyota 4×4 Twin Cab Hilux Ute’s.

Redhanded CD, Stuart Shepherd, believes that it is essential that Paslode continue to invest and support their position as No.1 in the market.

“With competitor brands more aggressively pushing for market share, we need to increase the brands visibility. We have some exciting ideas planned leveraging online and social which will be fun.”

Agency: Redhanded Communications (Melbourne)
Account Director: Matt Peek
Executive Creative Director: Paul Hand
Creative Director: Stuart Shepherd
Creative Team: Stuart Shepherd, Anna McLeod
Art Director: Holly Tunstall
Production Company: Resolution Media

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]